Lyft user codes-Lyft user codes Lyft user codes-Twitter's surprise revenue shortfall and its advertising challenge, Salesforce is in sales mode, Google makes up with European news outlets, Secret is out, Uber's plan to take over the world, Lyft report leaked, quality over clickbait in content marketing, podcasts have their own upfronts, knowing when to use data and when to use intuition, the decline of reading, how leaders innovate and more, it's This Week in Digital.
This Week in Digital – May 1, 2015
Twitter’s surprise revenue shortfall and its advertising challenge, Salesforce is in sales mode, Google makes up with European news outlets, Secret is out, Uber’s plan to take over the world, Lyft report leaked, quality over clickbait in content marketing, podcasts have their own upfronts, knowing when to use data and when to use intuition, the decline of reading, how leaders innovate and more, it’s This Week in Digital.
A roundup of relevant links affecting our industry.
Each week, we compose a newsletter that includes a series of links about current events and trends in the worlds of technology, business, digital communications and marketing in order to keep leaders up to date on changes, newsworthy items and content that might be useful in your job. Please subscribe – either to our full feed or just to this newsletter to keep up to date on developments.
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News items are in regular text; additional commentary has been added in italics.
Salesforce is working with bankers on fielding inquiries for acquisition. (Bloomberg)
At a price tag of over $40 billion, there’s only a handful of companies who could afford it and who might be a match: Microsoft, Oracle, Google, or IBM. Our money is on either Microsoft or IBM, who have an enterprise business that is focused on becoming more cloud-based. (re/code)
Tesla made a big announcement about home batteries (called Powerwall) this week, but earlier its Twitter account and website were hacked. (Business Insider)
Despite some of the early naysayers, the Apple Watch is getting some useful apps out of the gate – such as health tracking, geolocation services, remote control of surroundings, and a hands-free retail experience. (WSJ Digits)
CMOs use Twitter to share more mainstream news stories than industry-specific information, and they use Twitter as a hub for cross-posting content between social networks. These insights and more on CMOs on Twitter. (Marketing Land)
Experian’s Digital Marketing report indicates that senior digital marketers’ top priorities include storytelling (46%) and using data to inform customer interactions (43%) – yet only 26% want to strategically align their companies’ departments to meet the demands of the modern consumer. (Marketing Charts)
In a mea culpa on how it has treated the news media in Europe, Google is forming a partnership with eight European news organizations. The Digital News Initiative will prov >
Advances in crowdsourcing will lead to significant growth of crowd finance. That’s one of the predictions of how crowdsourcing and the sharing economy will grow in the next five years. (Econsultancy)
A look at how Uber is expanding in India, Colombia and Singapore indicates how Uber will take over the world. Bottom line: it works to understand the unique needs and cultures of each market and sets itself up accordingly. (BuzzFeed)
New York and Chicago are about to experience Uber’s food delivery service, UberEats. Are you ready to pay $20 for a sandwich? If you live in those cities, the price probably isn’t all that far off. (The Verge)
With the quiet launch of its massive delivery service UberRush, retailers like Louis Vitton, Nieman Marcus, Tiffany’s and others are helping to put Uber on par with Amazon, even if only for luxury products just now. If this expands, Uber may very well take over the world. (TechCrunch)
A leaked report from Lyft indicates a costly marketing battle against Uber. But it also shows how Lyft is differentiating itself, as Uber is defined as having a “top-down model” with an “exclusive mentality” and “an anti-social culture,” while Lyft’s growth is from drivers (32% of whom are women) and the brand is trusted with a social experience. Them’s fightin’ words. (Bloomberg)
Five Takeaways from Jeremiah Owyang at the CDO Summit in New York:
Common digital technologies empower people to get what they need from each other.
The crowd is becoming like a company – bypassing inefficient corporations.
Like the internet and social, corporations must use these same digital strategies to regain relevancy.
This requires business model change: product > service > marketplace > repeat.
Continue to be digitally resilient: connected, empowering others, build to last, and profitable.
While certain aspects of B2B and B2C marketing are similar, there are nuances in how content strategies are developed for each. This is largely because of B2C marketing being more brand and product-driven and B2B focusing largely on lead generation. But that doesn’t mean your B2B efforts need to be devoid of humanity. (Forbes)
Give people good content and they’ll pay for it. Digital content and apps are acting as a revenue engine. (BI Intelligence)
The CEO of Vox agrees: quality will trump clickbait. (WSJ)
Podcasts now have their own upfronts, with NPR, WBEZ and WNYC getting in on the action. This is part of the continuing renaissance for on-demand audio and will certainly give the industry more credence. (WSJ)
Previously only open to a test audience, SoundCloud is making its podcasting features available to everyone. )
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If you’re hosting (or attending) a conference, you should be aware of the legalities of photography at an event and plan accordingly. ()